1. Full participation of consumers
Today’s consumers, whether consuming or not consuming the company’s products, have to comment. Consumers are no longer passive. They hope to talk to companies at any time, and they don’t believe in authority, but intuition and word of mouth. This indicates that the era of integration of production and marketing has arrival.
2. Promote low-carbon environmental protection
The Copenhagen Conference has made "low carbon" a topic of common concern in all walks of life. The theme of the Shanghai World Expo-"Better City, Better Life", makes us full of reveries about the future of low-carbon life. As people's understanding of environmental protection continues to deepen, low-carbon has penetrated into all corners of society and has even become a way of life. "Low-carbon design" is not just creativity itself, nor does it mean that you can reduce the manifestation of design. "Low-carbon design" takes design as a starting point to promote the design principles, concepts, methods, and methods of low-carbon design. To achieve low energy consumption, low pollution, and low emissions in all aspects of product manufacturing, storage and transportation, circulation, consumption and even recycling, it requires multiple links to complement each other. When the low-carbon chain of social economic life and production methods is not yet perfect, designers need to use design language to guide them. Pay attention to ecological aesthetics, promote traditional Chinese philosophical concepts and methods, and draw simple "low-carbon environmental protection" concepts such as "Harmony of Nature and Man" and "Harmony and Symbiosis" from China's excellent historical and cultural connotations and ancient architecture to apply to modern office spaces And furniture design.
3. Awareness of healthy consumption
Affected by melamine, H1N1, etc., consumers' attention to health has increased sharply, and they prefer natural and environmentally friendly products. The establishment of a healthy and environmentally friendly brand image by furniture companies will bring more market opportunities for products.
4. The needs of exquisite life
For current paint consumers, it is not necessary to buy high-end brand furniture to show their exquisite life, but with a little effort, they can get the exquisite living space they want, such as a beautifully decorated and comfortable home. You are creative, everything is possible. Furniture products can satisfy middle-income but fashionable consumers, and at the same time meet their purchasing power. High-end furniture brands will compete at the high and low ends. In order to meet the trend of "national exquisiteness", the world's top furniture brand It is necessary to adjust the corresponding market strategy and launch products that meet the next tier of consumer markets.
Under the current economic and policy background, not only the office furniture industry, but all walks of life are considering the survival and sustainable development of enterprises. The furniture industry is no exception. In addition to producing more practical, environmentally friendly, and more In addition to economical and more durable office furniture, building a distinctive corporate development route and establishing a unique brand awareness are also the most important survival strategies for corporate development.
ZheJiang Gevanco Furniture Manufacture Co., Ltd.
Add: Da'an Village,Beizhuang Chongxian Street Yuhang District Hangzhou City Zhejiang China
Tel:86-571-88929396
Fax:86-571-88929395
E-mail: maya@genzo-china.com or maya@gevanco.com or kris@gevanco.com
