1. Consumer Group
The consumption of office furniture is mainly concentrated in four categories of people: one is the purchase of enterprises; the second is the purchase of the government; the third is the purchase of schools; the fourth is the purchase of hotels. However, the proportion of government procurement is not large enough, and it is not standardized enough in some aspects.
2. Current situation
The current problem of domestic office furniture: lack of scientific marketing strategy. It is embodied in the lack of long-term, stable and scientific strategic guidance on marketing issues such as marketing, marketing, channel management, logistics and distribution, after-sales service, and vendor relations.
